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Archive for the ‘Web Based’ Category


Brilliant in it’s simplicity and it’s uncharacteristic audacity. Shows stature.

Kudos!

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Their simple claim is “One box for everything”.

What I write here is really my first impression. I’ve been on Google Chrome for a sum total of 10 minutes. What I wanted to record here is my very, very first impressions and how intuitive I thought it was. I’m a fan of knowing what to do immediately and can’t be bothered clicking help or referring to manuals. I’m sure most of us are the same.

The first thing that impressed me about the Google Chrome browser which I am beta testing is that it actually gives you, upfront, a choice of which search engine to be used as default.  One would have imagined that they would automatically “force” Google and then the user has an option to change it later.

Not so. They ask you up front. Now, that is confident branding. Just how branding should be done in the era of Web 2.0. 

The major change is that the address bar doubles up as a search box. So while you are typing a search, a list of website suggestions appears in the window. If you choose not to take their suggestion, hit “enter” and the regular search results come up. At first, it’s a bit confusing but I’m guessing over a (short) time, you’ll get used to it.

As usual Google has maintained their clean UI, which is great.

Another new feature is the “tab” feature which stores a thumbnail of your most visited sites so you can go there in a jiffy. I’m not sure about this as it seems to work pretty much like the toolbar favourites. But then again, ask me in a week. I’ve been on this for a few minutes and these are really my initial, very raw and very first impressions. By the way, I couldn’t intuitively figure out how to delete a tabbed thumbnail which I don’t want.

There’s this new application tab which I haven’t figured out yet. So, low marks here for intuitiveness (or my intelligence).

The new “dynamic tabs” are pretty much like the old tabs where you click the plus sign to open a new tab, and like usual browers you can move the tab about. You can also move the tab into its own window (though I don’t know why you’d want to do that) and they claim it’s easy to move it back. I couldn’t work it out.

Crash control seems like a good one. Apparently, each tab is considered as a single browser. This means that if one application crashes, it doesn’t close all the other windows. Haven’t seen this at work but if it works, that’s a great feature.

Incognito mode is cool. This allows you to open windows when you don’t want it to appear in your web history. For example, you can use incognito mode if you’re sending flowers to your wife and you don’t want her to know from the history (although you can clear history quite easily). But nonetheless, I thought this was a cool feature.

Anyway, there are other features but try it out yourself.

You can download Google Chrome beta here (for Windows Vista/XP).

Let me know what you think.

 

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Danesh Daryanani's Facebook profile

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Volvo C30 Site

I used “New Media” in inverted commas because it really isn’t new anymore. There’s also this Web 2.0 jargon being thrown about. It’s the web. It will evolve. It is the mainstream media and will continue to replace and supplant old media.

Anyway, I was personally impressed by the recent campaign, which incidentally I got via eDM for the new Volvo C30. Marketing Interactive had a summary of the campaign here. See the actual campaign here.

The internet has given rise to citizen journalism and an exponential growth in “Word of Mouth” (WOM) information dissemination. In the past WOM would have been restricted to your immediate social circles but the internet puts the power of publishing in everyone’s hands.

Hence, a wired person will typically (anecdotal evidence) surf independent review sites and blogs before buying a product and be wary of marketing information from manufacturers. For example, when I bought my Canon Digital SLR, I relied on bloggers information and the independent review site Digital Photography Review and not once did I got to the Canon Website. Why would I when I want impartial information?

So, Volvo’s decision to allow users to submit self created UNCENSORED video interviews is a very mature and enlightened way to go in my opinion.

I’ve maintained many times (including an article I wrote for Marketing Magazine here) that the internet as a medium will force manufacturers to be more transparent and focus more on product quality and service delivery. I think Volvo here is very confident of their product and hence brave enough to launch this campaign. It is the right thing to do, of course, since even if Volvo didn’t provide this platform, the information would have appeared in blogs, in car forums and other digital platforms.

Well done, Volvo.

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