Content vs. Platform

Today platform is more important than content.

Tomorrow content will be more important than platform.

Take heart.


Nokia to Pre-Load SKYPE



Internet telephony company Skype has secured a landmark deal with mobile handset maker Nokia to preload Skype software onto some of its new smartphones, beginning in the third quarter of this year. Skype’s technology allows consumers to make cheap long-distance calls over the Web to land lines or cell phones; calls to other Skype users are completely free. The eBay company has been slowly moving into the mobile phone arena with deals with operators like Hutchison Whampoa’s 3. (Source: Reuters)


I wonder what this will do to the Nokia/Operator relationships which were so carefully nutured over the years.

Brilliant in it’s simplicity and it’s uncharacteristic audacity. Shows stature.



Their simple claim is “One box for everything”.

What I write here is really my first impression. I’ve been on Google Chrome for a sum total of 10 minutes. What I wanted to record here is my very, very first impressions and how intuitive I thought it was. I’m a fan of knowing what to do immediately and can’t be bothered clicking help or referring to manuals. I’m sure most of us are the same.

The first thing that impressed me about the Google Chrome browser which I am beta testing is that it actually gives you, upfront, a choice of which search engine to be used as default.  One would have imagined that they would automatically “force” Google and then the user has an option to change it later.

Not so. They ask you up front. Now, that is confident branding. Just how branding should be done in the era of Web 2.0. 

The major change is that the address bar doubles up as a search box. So while you are typing a search, a list of website suggestions appears in the window. If you choose not to take their suggestion, hit “enter” and the regular search results come up. At first, it’s a bit confusing but I’m guessing over a (short) time, you’ll get used to it.

As usual Google has maintained their clean UI, which is great.

Another new feature is the “tab” feature which stores a thumbnail of your most visited sites so you can go there in a jiffy. I’m not sure about this as it seems to work pretty much like the toolbar favourites. But then again, ask me in a week. I’ve been on this for a few minutes and these are really my initial, very raw and very first impressions. By the way, I couldn’t intuitively figure out how to delete a tabbed thumbnail which I don’t want.

There’s this new application tab which I haven’t figured out yet. So, low marks here for intuitiveness (or my intelligence).

The new “dynamic tabs” are pretty much like the old tabs where you click the plus sign to open a new tab, and like usual browers you can move the tab about. You can also move the tab into its own window (though I don’t know why you’d want to do that) and they claim it’s easy to move it back. I couldn’t work it out.

Crash control seems like a good one. Apparently, each tab is considered as a single browser. This means that if one application crashes, it doesn’t close all the other windows. Haven’t seen this at work but if it works, that’s a great feature.

Incognito mode is cool. This allows you to open windows when you don’t want it to appear in your web history. For example, you can use incognito mode if you’re sending flowers to your wife and you don’t want her to know from the history (although you can clear history quite easily). But nonetheless, I thought this was a cool feature.

Anyway, there are other features but try it out yourself.

You can download Google Chrome beta here (for Windows Vista/XP).

Let me know what you think.


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This is the first of my regular appearances on the Breakfast Show on Sydney Radio 99.3FM which is a short, light-hearted segment about trends around Asia Pacific.


Danesh Daryanani Interview on Sydney FM99.3

I read this in Marketing-interactive.com today.


Singapore – Standard Chartered (SC) has embarked on a new OOH ad campaign using a new Electroluminescent Light (EL) technology on the bodies of 200 Taxis – making it the pioneer in Singapore and Asia for this initiative.

SC has exclusive rights to use EL for outdoor advertising in Singapore until the end of June. The ‘vehicular billboards’ will ply the streets of Singapore from mid-May onwards, have been branded with luminescent SC trust marks.

Other recent marketing and branding initiatives by the bank include collaborating with SMRT and Moove Media to advertise on their Tunnel ad media as well as campaigns with EyeCorp at Changi International Airport Terminal 3 since January.

SC says its efforts have paid off. According to Millward Brown’s annual global brand ranking, compared to 2006, SC is ranked among the top 10 British brands as well as one of the fastest growing brands, it has increased its brand value by 73% to US$6,855 million (S$9,236 million) in 2007.

You can read the article here.


I’ve bolded the bits I thought was a bit of an over claim to put it very mildly.

So this is what happened. Standard Chartered Bank Singapore implemented three campaigns. One is the recent OOH ad campaign using a new Electroluminescent Light (EL) technology on some 200 taxis in Singapore and the other were some tunnel advertising and some advertising in our Changi International Airport.

The claim is that the campaigns were successful as Standard Chartered is now one of the top 10 British brands accordingly Millward Brown and one of the fastest growing brands in the world.

But perhaps I should give them the benefit of the doubt. It is possible that without these Singapore based campaigns, they would not have done so well globally.

OK, I concede. I stand corrected.

Well done, Standard Chartered Singapore for lifting the global brand standing of Standard Chartered through these fantastic initiatives!